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Program for Public Information Annual Progress Report
1. INTRODUCTION
1.1. BACKGROUND OF PROGRAM FOR PUBLIC
INFORMATION
The City of Newport News, Virgina (the City) experiences tidal and rainfall-driven
flooding impacts. These flooding challenges are anticipated to become more severe
with ongoing sea level rise and projected increases in rainfall. Seeking to protect
residents and curb financial losses, the City participates in the National Flood
Insurance Program’s (NFIP) Community Rating System (CRS), which offers discounts
on flood insurance premiums to residents in exchange for the City’s proactive flood
mitigation efforts that exceed minimum NFIP requirements. As part of its
participation in the CRS, the City developed a Program for Public Information (PPI).
The goals of the PPI include:
1. Enhance public awareness of current and future flood risk, emergency
preparedness, and ways to mitigate risk,
2. Develop effective messages to convey actions that the public can take to
protect themselves, protect their property, and restore natural floodplain
functions, and
3. Increase flood insurance coverage across the city, both inside and outside of
the Special Flood Hazard Area.
In May 2023, Newport News assembled a committee (the Committee) of diverse
stakeholders from across the city with the goal of developing a creative,
comprehensive, and actionable PPI plan to accomplish the above goals. Adopted in
October 2024, the plan includes:
1. An assessment of the community’s public information needs,
2. An analysis of target audiences who could benefit from receiving information
on flood risk and flood insurance,
3. Messaging and outreach efforts tailored to these audiences, and
4. A plan to implement, monitor, and evaluate the PPI.
The City must continue to advance the PPI projects, provide status reports to City
Council and the NFIP each year, and update the PPI plan every five years. This
document serves as the PPI Annual Progress Report for 2025.
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