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Program for Public Information Annual Progress Report
3.2. REVIEW OF OUTREACH MESSAGES
At the 2024-2025 Annual Review Meeting on June 11, 2025, the Committee reviewed
the established outreach messages to:
• Update messaging where needed to improve its utility within outreach
projects, and
• Identify topics that had not been as prominently featured at events in the
2024-2025 period,
• Brainstorm opportunities to specifically promote these messages in new
outreach projects or incorporate these messages into existing outreach
projects.
The Committee identified four topics, detailed below, that they would like to
promote more in the upcoming year. Across all topics, the Committee recognized
that the messaging of each of the topics is still effective and appropriate, and that
any of the topics could be integrated into the ongoing outreach projects of social
media posts and the website. Through a guided discussion, the Committee
brainstormed opportunities to promote these messages. The messaging topics and
outcomes of the brainstorm are described in Table 3. A table of all ten outreach
topics and corresponding messages and target audiences is presented in Appendix
D: Outreach Message Updates.
Table 3: Outreach Messages Opportunities Brainstorm
MESSAGE PLANNED OUTREACH PROJECTS NEW OUTREACH PROJECT
TOPIC THAT COULD SUPPORT IDEAS FOR 2025-2026
Topic 6: • Create and deploy social • Build on the city’s current
Protect media posts that educate on Storm Drain Medallion
Natural this issue. Program – work with external
Floodplain partners to purchase and
• Utilize the existing website to
Functions install more medallions.
promote these messages.
• Work with community groups
Create and distribute fact
to create public art around
sheets with key information
storm drains or public park
about this topic.
areas to spread awareness of
keeping drains clear.
• Include a QR code near art
and medallions to direct
people to more information.
Leaf pick-up in autumn can clog
storm drains. For the next
workshop, add messaging
about where to access
2024/2025 PPI ACCOMPLISHMENTS 10Jump to an indexed page (75 of 75)