This page uses extracted PDF text. Text can misread numbers, dates or table columns. Check the PDF before quoting or interpreting it. Redacted areas remain redacted.
Newport News Program for Public Information
Step 2: Assess the community’s public information needs – assess flood problems,
identify who needs to be informed, and determine what projects are already
underway.
Substep 2.1: Identify priority areas.
Substep 2.2: Assess flood insurance coverage.
Substep 2.3: Determine priority audiences.
Substep 2.4: Inventory other public information efforts.
Step 3: Formulate messages – create outcomes that are objective, observable, and
measurable. There are six priority topics:
1. Know your flood hazard.
2. Insure your property for your flood hazard.
3. Protect people from the hazard.
4. Protect your property from the hazard.
5. Build responsibly.
6. Protect natural floodplain functions.
Step 4: Identify outreach projects to convey the messages – consider which
communication channels would best convey the message(s) to the target
audience(s). Review Flood Response Preparation projects.
Step 5: Examine other public information initiatives –determine activities a
community should pursue to inform people and motivate them to protect life and
property, buy insurance, and protect natural floodplain functions.
Step 6: Prepare and Adopt the Public Information Program Document – create a
formal written document to be recorded and adopted by the community’s
governing body, City Council.
Step 7: Implement, monitor, and evaluate the program –The PPI document needs
to describe how the monitoring, evaluation, and revision will be conducted. The
evaluation must be conducted by the PPI committee. Staff can collect data on
project implementation and make recommendations, but for CRS credit, the
committee must review progress and agree on any changes. The committee also
needs to review and approve the annual evaluation report that is submitted to the
governing body and included in the community’s annual CRS re-certification. Note
that the community may use any 12-month period for its “public information year.”
BACKGROUND 2Jump to an indexed page (59 of 59)