This page uses extracted PDF text. Text can misread numbers, dates or table columns. Check the PDF before quoting or interpreting it. Redacted areas remain redacted.
Newport News Program for Public Information
III. GOALS FOR THE PPI
A successful PPI must go beyond simply informing residents that they are in a flood-
prone area; it needs to change behavior. The outreach and education efforts need to
be action-oriented, ensuring that residents understand their risk and what they
should do to protect themselves, their property, and their community.
Effective PPI programs:
• Are locally tailored,
• Are positive,
• Say what people should do,
• Repeat the message,
• Repeat the message from different sources, and
• Are evaluated and revised periodically.
The committee collectively developed the goals in Table 5 in order to guide their
work and the outcomes of the PPI.
Table 5. PPI Goals
Goal 1: Enhance public awareness of current and future flood
risk, emergency preparedness, and ways to mitigate risk.
Goal 2: Develop effective messages to convey actions that the
public can take to protect themselves, protect their property,
and restore natural floodplain function.
Goal 3: Increase flood insurance coverage across the City, both
inside and outside of the Special Flood Hazard Area.
STEP 1: ESTABLISH A PPI COMMITTEE 6Jump to an indexed page (59 of 59)