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Newport News Program for Public Information
STEP 3: FORMULATE MESSAGES
On July 27, 2023, the PPI Committee met to develop messages to reach the target
audiences. The committee’s mission was to create messages to drive observable and
measurable action. Table 9 lists the 10 topic areas and messaging developed.
Table 9. Priority Messages and Desired Outcomes
DESIRED
MESSAGE AUDIENCE(S) METRIC
OUTCOME(S)
Topic 1: Know Your Flood Hazard
Floods are the most common
Flood
natural hazards in the U.S. Even if
Information
you are outside of a high-risk flood
Property webpage
zone, flooding can still occur. Learn
Enhanced public owners, renters, views/traffic and
more about your flood risk, local
awareness of current businesses, increased
sources of flooding, and how to
and future flood socially number of FIRM
protect your property by visiting
hazards vulnerable areas, and CRS Activity
the Newport News Flood
all residents 320 Map
Information webpage at
Information
https://www.nnva.gov/2298/Flood-
Service inquiries
Information
Have a question about your Property
property’s flood risk? The City of owners, renters, Increased
Newport News Stormwater businesses, number of FIRM
Enhanced public and CRS Activity
Division is available to provide socially
awareness of current 320 Map
flood maps and historical flood vulnerable areas,
and future flood Information
information for your neighborhood repetitive loss
hazards Service inquiries
and discuss drainage and flooding area property
problems. Contact us at owners, all
Stormwater.nnva.gov. residents
Increased
number of
webpage
No matter where you live or work
views/traffic on
in Newport News, some risk of
the Virginia
flooding exists. Flood maps show a Property
Flood
community’s flood risk. Search for Enhanced public owners, renters,
Information
your FEMA flood zone and learn awareness of current businesses,
System at
about your flood risk on the and future flood socially
https://consapps
Virginia Flood Information System hazards vulnerable areas,
.dcr.virginia.gov/
at all residents
VFRIS/ from
https://consapps.dcr.virginia.gov/V
Newport News
FRIS/
zip codes or
related to
Newport News
Topic 2: Insure Your Property for Your Flood Hazard
Most homeowners’ insurance Realtors,
Greater number of Increased
policies do NOT cover flood Insurance
residents and number of flood
damage. A separate flood agents, property
STEP 3: FORMULATE MESSAGES 23Jump to an indexed page (59 of 59)