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Newport News Program for Public Information
STEP 4: IDENTIFY OUTREACH PROJECTS
TO CONVEY THE MESSAGES
I. OUTREACH PROJECT TYPES
On August 23, 2023, the Committee met to identify potential actions and projects
that aligned with the PPI goals and target locations and audiences that were
previously selected. Each project fell into one of four categories: informational,
targeted, general, and flood response preparations, which are detailed in Table 10
below.
Table 10. Types of PPI Outreach Projects
ACTION TYPE EXAMPLES
Informational – made available
throughout the year and only convey Booklets, brochures, flyers, websites,
their messages when someone picks handbooks
them up, asks for them, or otherwise
searches for the information
Targeted - designed to reach specific
Mailers, signs posted at entrances to a
priority audiences at least once each
priority audience’s area (e.g., floodplain
year and must clearly state that the
or repetitive loss area),
recipient is receiving the message
meetings/presentations with at least
because they are part of the priority
50% of the priority audience present,
audience. Credit is received only if 90%
doorhangers
of the priority audience is reached.
Materials mailed to residents and/or
businesses; newspaper articles;
newsletter articles; signs, such as
billboards, high water mark signs, or
“don’t dump” stencils at storm drain
General - all other creditable projects
inlets; radio and television ads or public
that are not informational projects or
service announcements; staffed booth
targeted projects, designed to resonate
or display at public functions or
with an identified general audience
shopping mall; local television shows;
school activities; contractor fairs;
training citizens to serve on community
emergency response teams (CERTs),
stream teams, or weather spotters
Flood Response Preparations –
Templates and masters of handouts,
projects that cover key messages that
mailers, press releases, and social media
need to be disseminated before, during,
posts
and after a flood
STEP 4: IDENTIFY OUTREACH PROJECTS TO CONVEY THE MESSAGES
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