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Newport News Program for Public Information
Table of Contents
BACKGROUND 1
I. PPI Steps and Outcomes 1
STEP 1: ESTABLISH A PPI COMMITTEE 3
I. Membership 3
II. PPI Meeting Schedule 5
III. Goals for the PPI 6
STEP 2: ASSESS THE COMMUNITY’S PUBLIC INFORMATION NEEDS 7
I. Community Description 7
II. Identify Target Areas 10
III. Assess Flood Insurance Coverage (Flood Insurance Assessment) 12
IV. Determine Target Audiences 14
V. Inventory Other Public Information Efforts 19
STEP 3: FORMULATE MESSAGES 23
STEP 4: IDENTIFY OUTREACH PROJECTS TO CONVEY THE MESSAGES 30
I. Outreach Project Types 30
II. Outreach Projects 31
III. Resources to Draw Upon 34
STEP 5: EXAMINE OTHER PUBLIC INFORMATION INITIATIVES 35
I. Map Information Service (Activity 320) 35
II. Hazard Disclosure (Activity 340) 36
III. Flood Protection Website & Alert System (Activity 350 & 620) 36
IV. Flood Protection Assistance (Activity 360) 37
V. Flood Insurance Promotion (Activity 370) 38
VI. Drainage System Maintenance & Stream Dumping Regulations (Activity
540) 39
STEP 6: ADOPT THE PROGRAM FOR PUBLIC INFORMATION 40
STEP 7: IMPLEMENT, MONITOR, AND EVALUATE THE PROGRAM 41
REFERENCES 42
APPENDIX 43
VII. Social Vulnerability Maps 43
VIII. 2023 Letter to Realtors, Lenders, and Insurance Agents 48
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