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Through an ongoing partnership with news station, WAVY TV 10, HPHD was granted access to consumer
research conducted by Marshall Marketing, a Research & Consulting company which has operated since 1985.
Marshall Marketing surveys over 100 markets annually, and their data collection methods include: telephone, mail,
online, and polling. Their media clients include consumers of TV & radio stations, cable, newspapers, circular
printers, and direct mail. From 5/14/2021 - 6/9/2021 Marshall Marketing surveyed 800 adults ages 18+ on their
demographics, health care services, and media habits in the Hampton Roads area. 218 people (27.3%) fall within
the HPHD catchment area. The information in Appendix IX acts as supportive data for this Community Health
Assessment.
Part 2. Conclusion
In this report, we have presented a summary of the recent 2022 HPHD Community Health Assessment. The
results of this assessment reflect only a small percentage of opinions of the district. Although there are limitations,
many useful findings will assist in Community Health Improvement Planning (CHIP) efforts.
This assessment contains some limitations that should be considered when making any health improvement
plans based on its findings. Potentially due to selection bias caused by the delivery method (e-mail) and voluntary
response nature of the survey, the demographic distribution of this sample may make generalization to younger
groups, men, non-white populations, and those with low socioeconomic status difficult. These limitations present
the possibility of bias in results and should be taken into consideration when developing the Community Health
Improvement Plan. Additionally, the data provided in this assessment should be taken as estimates, due to
crossover survey results from community stakeholders taking the professional stakeholder survey and vice versa.
To handle this, any community stakeholder who answered the professional survey was assumed to be a
professional stakeholder, and any professional stakeholder who answered the community survey was considered
to be a community member. This methodology may have caused small variations in data when comparing
professional and community stakeholders.
Additionally, local organizations are often unaware or unclear about their role in the public health system.
Furthermore, the general public may lack awareness and understanding regarding the local public health system.
On the basis of our findings, future studies and assessments will implement more refined measures, such as
stratified sampling techniques, to ensure the inclusion of proportionally accurate subsets of the population. The
participation of underserved populations and community partners can be improved through comparative
effectiveness studies of alternative approaches to implementing the community health assessment (e.g., more
effective ways to engage community members and stakeholders through trust building, community presence, and
leadership.)
Priority Topics
Community members and professionals commonly identified the priority health concerns listed below. Many of
the health priorities identified align with Virginia's Plan for Well-Being, state and local health data, and current
ongoing community work. HPHD’s collaboration with local health system partners and other community
organizations, who have a stake in improving the health of our community, will be ongoing. Together we will
identify strategies for evaluating resources and sustaining collective impact efforts that focus on community health
improvement.
Priority Health Concerns (Adults), 2022
Behavioral / COVID-19 Alcohol / Alzheimer’s
Mental Health Substance Disease /
Use Dementia
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