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42
Newport News Police Department 2024 Annual Report
Public Information Office/Media Services
One of the biggest accomplishments for the NNPD Public Information Office was the development of a
special career portal for recruiting new officers and dispatchers. After working with the Recruitment
Division, exploring best practices and securing a vendor, the work began and culminated in a visually
pleasing, user-friendly product which we are certain will make the search and hiring process for those
interested in joining NNPD easier.
2024 was a great year for growing followers on Facebook, Instagram, Twitter and other widely used social
medial platforms. Currently, NNPD has more than 67,000 Facebook followers. Over 52 Instagram reels
were produced, which have become critical in attracting a younger demographic, especially when
recruiting new officers.
With the assistance of NNTV, 15 episodes of NNPD’s podcast, Running Code were produced and posted
to the Department’s YouTube page, which also continues to grow.
NNPD firmly believes that transparent and proactive media relations are essential to our mission of
enhancing public safety communication. A meeting with area media representatives and local public
information officers, held earlier in the year, served as a significant step forward in fostering stronger
relationships between the two groups.
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