INDEPENDENT LOCAL NEWSNewport News, Virginia
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Newport News 2025–2029 Five-Year Consolidated Plan and 2025–2026 Annual Action Plan

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During the meeting, the citizen comments focused on economic development and homeownership. One citizen expressed the need for job opportunities in the Southeast Community and asked about the status of: 1) the proposed site for the neighborhood shopping center at 39th Street and Marshall Avenue, and 2) the proposed site for the light industrial park between Terminal and Jefferson Avenues (The Southeast CommerCenter). Staff provided an update on the status of the two projects and discussed the ongoing efforts to recruit a grocery store to the proposed shopping center site and the challenges associated with such recruitment given the condition of the surrounding neighborhood. However, the current and proposed revitalization of rental communities adjacent to the shopping center site should assist efforts to recruit a grocery store. Regarding the CommerCenter, staff indicated that land acquisition activity continues to assemble the 22-acre site. Staff also referenced this revised/updated Southeast Community NRSA plan which includes both projects. Regarding homeownership, one citizen who serves on the NNRHA Board of Commissioners emphasized the need for great private investment in homeownership development in the Southeast Community. Staff indicated the new homeownership efforts at Madison Heights were beginning to generate the critical mass necessary to promote interest by the private sector. Another citizen asked about homeownership opportunities in the Madison Heights community. Staff provided the citizen with contact information on the program. NNRHA received two letters during the public review period for the draft plan of which one letter dealt specifically with the Southeast Community NRSA. This letter was highly complimentary of efforts at Madison Heights in developing attractive new homes and redeveloping the neighborhood. The citizen indicated that the city should continue such efforts to surrounding blocks. During the public review period for the NRSA Plan, NNRHA briefed the Planning District I Task Force (which includes the Southeast Community) and the South Newport News Committee of the Industrial Development Authority (IDA). Both organizations were very supportive of the housing opportunities promoted by the current NRSA Plan and supported the continuation of such opportunities under the revised plan. D. Assessment In formulating an assessment of the area targeted through the proposed Southeast Community Neighborhood Revitalization Strategy Area (NRSA) Plan, an analysis was conducted of the community’s strengths, weaknesses, opportunities, and threats (SWOT analysis). Input for this analysis came from public meetings on November 22, 2004 and January 27, 2005 and input previously provided for the initial NRSA plan. This assessment examines the community’s economic situation, housing conditions, and other related quality of life issues. The following chart summarizes the SWOT analysis results with selected issues examined in greater detail in the subsequent narrative.
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