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COMMUNITY ENGAGEMENT
A rigorous community engagement process
began in January of 2021. The process was
based on three methodologies: Asset Based
Community Development (“ABCD”); Asset
Mapping; and Preserve, Add, Remove, and
Keep-Out (“PARK”). These are strategic
planning methods used to evaluate the assets,
weaknesses, opportunities and risks of a
community. These methods were incorporated
into each tool used to obtain the public’s
Citizen Advisory Committee Focus Group Meeting
feedback. These tools included: forming a
Citizen Advisory Committee (CAC); conducting
a community engagement survey; holding a Public Engagement Survey
virtual community meeting and 9 focus group A public engagement survey regarding
and 7 stakeholder meetings. community identity, quality of life, housing,
accessibility to services and amenities,
Citizen Advisory Committee (CAC) entertainment, art, multi-modal transportation,
The CAC was established at the onset of the beautification of the area public safety, and
planning process. All residents, property infrastructure was available online, by phone,
owners, and business owners were eligible and hard copy. A total of 509 respondents from
and encouraged to apply to serve on the CAC. Greater Hilton and beyond completed the survey.
An interview process of applicants followed, See Appendix 1 for a summary of survey results.
resulting in 7 CAC members being selected,
including 2 high school students. Focus Groups
There were 9 focus groups with a total of
CAC members worked with staff to promote approximately 50 participants. Attendees were
diversity and inclusion of residents in the asked questions utilizing the PARK analysis
planning process. A total of 5 in-person CAC format, which highlighted community concerns,
meetings were held over an 18-month period. wants, and needs to be addressed in the plan.
Community Meeting
On May 27, 2021, a virtual community meeting
was held to kickoff the official start of the
planning process. The meeting aired on the
Newport News Facebook Page and NNTV (Cox
48 and Verizon 19). In addition, staff responded
to comments received on Facebook Live
and via email. The meeting concluded with
announcements regarding the launch of the
community survey in June 2021.
Youth Focus Group Meeting
Greater Hilton Area Plan • Introduction 13Jump to an indexed page (80 of 80)