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Job Description
Job Title: Executive Director, Public Information & Supervisor: Superintendent
Community Involvement
Position Code: Pay Grade: 53
Job Classification: Exempt Contract Length: 245 Days
Job Summary
This position has oversight of communications and community relations. Position will lead the planning
and implementation efforts for an effective and innovative information, communication and public
relations approach in accordance with the strategic plan. This position will develop and maintain
innovative programs to foster community relations while overseeing the dissemination of information
about the division to both internal and external audiences. Acts as the spokesperson for the Division as
well as an executive advisor to the superintendent in matters of communication, public relations, and
engagement.
Essential Duties
1. Assists the Superintendent in planning, developing, and implementing a comprehensive community relations
program to ensure consistent messaging with cohesive two-way communication with internal and external
audiences.
2. Serves as the School Division's media spokesperson and primary contact for all news media.
3. Develops and manages communication plans for management strategy during crises.
4. Coordinates the division’s media resources, including using external and internal television, radio, and print
resources to communicate the Division’s goals and activities appropriately.
5. Supervises writing, editing, and production of Division newsletters, brochures, and other printed material.
6. Establishes and maintains relationships with business and community leaders, division staff and students, and
the community to build awareness and support for school division initiatives and programs.
7. Manages media coverage and ensures successful multimedia utilization during School Board Meetings and
School Division activities.
8. Directs the development and maintenance of a community engagement program for two-way communication
opportunities with school division families and community members at large.
9. Manages comprehensive communications, public relations, and marketing programs that promote the
initiatives and accomplishments of the School Division.
10. Prepares and administers the budget for assigned departments. Authorizes expenditures in accordance with
budgetary limitations and division regulations.
11. Assists in preparing scripts, comments, statements, and other materials on behalf of the Superintendent and
School Board.
12. Provides advice and guidance to Division departments and schools in developing communications and
publications.
13. Manages a cohesive branding program for the Division, departments, and programs.
14. Stays informed of effective communication trends and metrics through data analysis. Determines and
recommends the most effective approaches and resources for marketing programs and initiatives.
15. Prepare and administer the department budget.
16. Must plan district events for various recognition programs.
17. Models nondiscriminatory practices in all activities.
(These are intended only as illustrations of the various types of work performed. The omission of specific
duties does not exclude them from the position if the work is similar, related, or a logical assignment to the
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