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PROJECT ACTIVITIES
For each festival/event, the Institute for Service Research (ISR) agrees to:
➢ Design an online economic impact survey.
➢ Analyze survey data to calculate visitor spending profiles, relative sizes of visitor segments,
the spending profiles for those segments, as well as the prevention of economic leakage
due to the festival/event.
➢ Build and calculate IMPLAN economic impact models including direct, indirect, and induced
effects.
➢ Draft a 20-30 page report that details the economic impacts of the festival/event employing
such metrics as spending by non-locals, economic output, estimated hotel room nights, tax
revenue generation (and municipal ROI upon request, if City provides municipal
expenditures).
➢ Deliver a presentation of findings in Newport News.
For each festival/event, the client agrees to:
➢ Utilize email and social media channels (as well as other possible communication channels)
to encourage anyone who attended the given festival/event to complete the economic
impact survey. In addition to the above-described survey solicitations, during un-ticketed
events, the client agrees to post survey signage (QR codes with incentive), make survey
solicitation announcements, and/or distribute survey solicitation hand-outs.
➢ Complete a 1-2 page data input sheet for needed model inputs such as estimated
festival/event attendance per segment, sponsor and/or vendor revenues (if any), and
estimated municipal spending on the festival/event.
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Institute for Service Research
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